Pursuing Perfection

 

Perfection is never attained, only pursued. It's the measure of what we already know an aspiration that pushes us on so today's limits can be broken. We created 6 assets to bring the new Bushmills brand platform to life on social media. Each execution begins with our line "Pursuing Perfection since 1608", which remains on-screen throughout, allowing the viewer to quickly understand the visual link to the brand, be it literal or analogous.