Brand identity - Mangroov

 

Mangroov is an ecosystem that is positioned as an alternative to Amazon. To highlight this notion of ecosystem, we created the visual identity of Mangroov around circles and particles. We derived this principle from the logotype and its variants, the graphic charter, the flyer/brand page, the posters, the business cards, the website, the mobile application as well as the video explaining the operation of the latter. We opted for a print version with dominance of white and a web version with a dominance of black, to show their opposition but also their complementarity.


- in collaboration with Mélanie Martine, Morgane Perrot & Maeva Raharinelina